Amazon Seller Launchpad
For learners preparing to start selling or sellers who need a clear foundation across research, listings, fulfilment and daily operations.
Learning outcome: build the practical foundation to research, list, launch and operate products on Amazon with fewer avoidable mistakes.
Beginner course curriculum
14 chapters-
01
Amazon Seller Ecosystem
Understand marketplace structure, seller models, categories and the complete order lifecycle.
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02
Account Setup & Seller Central
Learn registration readiness, KYC basics, account settings, user roles and Seller Central navigation.
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03
Product Research Fundamentals
Evaluate demand, competition, reviews, seasonality and practical product-selection signals.
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04
Category & Competitor Research
Compare category requirements, leading ASINs, prices, content quality and competitive gaps.
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05
Fees, Costing & Profit Calculation
Map referral, fulfilment and operating costs before deciding price and expected margin.
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06
Cataloging & Listing Creation
Create listings with correct category, browse node, attributes, variations and backend data.
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07
Keyword Research Basics
Find relevant customer search terms and organize primary, secondary and backend keywords.
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08
Listing SEO & Copywriting
Write optimized titles, bullets and descriptions without keyword stuffing or policy violations.
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09
Images & Listing Compliance
Plan main, infographic and lifestyle images while understanding Amazon image requirements.
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10
FBA vs Seller-Fulfilled Operations
Compare fulfilment routes, shipment preparation, customer experience and operating trade-offs.
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11
Pricing, Buy Box & Coupons
Understand price positioning, Buy Box factors, coupons and basic promotional planning.
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12
Inventory, Orders & Returns
Monitor stock, process orders, understand returns and avoid common operational problems.
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13
Amazon Ads Fundamentals
Learn Sponsored Products basics, automatic vs manual campaigns, bids, budgets and search terms.
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14
Account Health & Launch Roadmap
Review performance metrics, policy discipline and a practical first-product launch checklist.